Building a Truer Brew – Coffee Gator

Building a Truer Brew

by Adam Jenkins on October 08, 2019
Building a truer brew

Way back in early 2018 we started kicking an idea around at Coffee Gator HQ.

How cool would it be to totally deconstruct the pour over kettle and come up with something better?

True, since our ancestors first applied fire to water in the local cave there have been some pretty impressive developments. But in the last, say fifty years or so, the classic gooseneck kettle has found itself stuck in something of a rut.

Sure, they do the bare minimum (in the main) of heating water and allowing you to pour it over coffee. Some, like our original kettles, even go so far as to supply you with a thermometer so you don’t need to guess how hot the water is. We were first to use a layered base so they’ll work on modern stovetops (induction hobs, we’re looking at you here).

We decided it was high time to change the landscape. We knew even making some slight tweaks could add up to massive pouring gains.

Between us, we know a lot of baristas. We speak to a lot of customers. We get feedback and thousands of reviews on our products. And, perhaps most importantly, we drink a lot of coffee (practically an obligation when you work for Coffee Gator).

So we took all this knowledge, threw it into a kind of giant idea blender (sheet of A4 paper) then chalked off all the stuff that just wouldn’t work in a gooseneck kettle. Having a small nuclear reactor attached to a heating element in the base of the kettle was discounted fairly early on. Using the actual neck of a goose followed hot on its heels.

But after we’d trashed all the things that wouldn’t work, we settled on what we thought would. Here’s the very first sketch we boiled our ideas down into:

Original True Brew kettle sketch
We wanted our new kettle to be better than anything else in the following ways:

  • Be easier to control and pour
  • Be easier to fill
  • Be comfortable to use
  • Constantly monitor water temperature
  • Heat quicker
  • Retain heat longer

After we’d done that we were very pleased with ourselves. We drank coffee to toast our success and passed the sketch to our product designer.

I’d like to tell you he was blown away with our ideas and within a few short days, we were enjoying a superior cup of coffee from our shiny new kettle.

Unfortunately, that’s not how these things work. After he’d laughed heartily at our naivety, what he actually replied with was a long list of reasons why our ideas were impractical, or unworkable, or fantastically dangerous etc, etc, you get the idea.

Thankfully, he’s the kind of guy who not only laughs in the face of incredible stupidity but also in the face of impracticality and impending disaster. He came up with some sketches of something that had a much higher chance of doing what we wanted it to, minus the risk of seriously maiming unsuspecting coffee lovers.

True Brew concept design images

Seeing our thoughts evolve from something that looked like it had been drawn by a toddler with a hangover to this was pretty remarkable. Over the next few days and weeks, we made adjustments based on what we thought wouldn’t work, what we wanted to emphasize and feedback from customers we’re happy to now call friends.

The evolution continued…

Early rendered of the True Brew kettle concept

We had the hinged lid we wanted. That meant no taking the lid off for filling and dripping all over the place. Plus, the thermometer could be mounted in place, constantly monitoring the temperature.

In time we worked out we’d need to raise the height of the kettle to get an acceptable water capacity. That also meant adapting the shape of the handle to cope with the added weight caused by increasing capacity and making it bigger.

Changing capacity of the kettle

Once we’d worked out the best place to sit the steam vents so they wouldn’t melt anyone's fingers down to the bone, we were nearly ready to make a working version.

At the prototyping stage, things start to get really expensive. Your worst nightmare is spending a small fortune on getting a physical product made, only to find you’ve overlooked something critical. The classic chocolate teapot scenario is definitely best avoided. Once we’d made it clear we wanted our kettle made from premium stainless steel and definitely not cocoa-based confectionery, we took the plunge.

Here she is at various stages of prototyping.

True Brew kettle prototypes

Paper jacket, wooden handle and rudimentary welding aside, we knew we were onto something when we fired it up for the first time.

As we’d hoped, the rubber sleeve and lid touchpoint meant you had multiple options for a comfortable grip. Being able to rest your thumb on top of the handle or steady the kettle on the lid tab meant you could be incredibly precise about pouring water. The angle of the handle and spout led to your elbow and shoulder being in a comfortable and natural position.

The lid swinging open made filling it a dream. No more taking off the lid, finding somewhere to put it down while you turn on the tap and fill the kettle. No more water dripped from the lid and all over the kitchen surfaces.

Before we got too carried away, we realised we shouldn’t get too carried away. We wanted the water to flow from the spout more cleanly and there were plenty of other tweaks to be made.

There were also more plenty of tests to be done on plenty of new iterations before our kettle made it to mass production. But we duly tweaked (and twerked by mistake) tested and iterated until we had the golden formula the factory foreman was waiting for.

True Brew kettle factory blueprints

You know that when you upgrade your phone or get a new pair of shoes and you wondered how you coped before? Well, that was the difference between the prototypes and the final version.

The welds only a mother could love were long gone. You could style your hair in the stainless steel it was so shiny. We’d spent a long time worrying whether it was going to be too heavy. We needn’t have. Once the excess material was gone it was balanced perfectly.

True Brew kettle finished

The next thing on the long list of things to worry about was what the pros would think about it. Here’s the verdict from London Coffee Festival. Can you see the way that professional barista is smiling and giving it a thumbs up? That means he likes it. That makes us happy.

Trialling the kettle at London coffee festival

So that was the journey of the True Brew kettle condensed into a short enough version of events that at least one or two people will still be reading at this point.

Will it change the world? Probably not. But it’ll at least rock your world if you’re into coffee. The only true measure of success is whether it helps you #DrinkBetterCoffee. We think it will. Let us know.

by Gail Carlson on November 04, 2019

Your e-mail today immediately got my attention. I have an old classic style stove top, wide mouth kettle for tea. I use it for my pour over coffee, and for tea. I have been desiring a brew kettle for at least 2 years. But, I’m a grown up with expenses and responsibilities, and I already have something that works…… you get the picture. I immediately ordered it. I am ecstatic about this brew pot! I LOVE the built in thermometer, the new design, that’s it’s a Gator Kettle….and to get to be one of the first to get it and On Sale!!! Thank you, Thank you! You have given this grown up pure, sincere joy today! This is my shiny new toy that I am splurging on. Did I tell you I’m an RN? I LIVE for my coffee. Seriously, thank you. I’m sending you a telepathic hug!

by Ian Cooper on November 04, 2019

A Most Delightful Kettle Read! You guys write the funniest, caffeinated, copy writing material. “chocolate tea pots” Good stuff :)


by Ali Atalay on November 04, 2019

Perfect design, willing to buy and try to make my coffee with this smart all-in brew kettle.

by Linda on November 04, 2019

I’m in! My son has the older model and loves it. I was about to order one for myself and then started receiving the emails regarding your new design. It can’t come soon enough.

by David A. on November 04, 2019

I am definitely looking forward to this new kettle. Somehow the thermometer on my current kettle got too close to heat and the thermometer cover is warped. Not removing the top is going to be a plus. Also, I have frequently wished that the kettle held more water. Thanks for the peak.

by Russell on November 04, 2019

Do you guys have any plans to iterate and make an electric kettle? I lived in Germany for several years and got hooked on the ubiquity of electric kettles in Europe. It’s my favorite appliance in my kitchen these days

by Tommy on November 04, 2019

What is the effective capacity of this new kettle?


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